Our courses

This course will give students an overview of the crescent field of consumer neuroscience and explore the applications of neurosciences in different fields, such as neuroeconomics and neuromarketing. At the end of the course, students will understand the potential and limitations of these applications and be able to develop innovative ways of using neuroscientific techniques in different contexts.

The scale and speed at which innovative business models are transforming industry landscapes today is unprecedented. During this interactive course, students will look into the challenge of business model innovation and trends such as the rise of Corporate Social Responsibility.

Through reading, analysing current case studies, discussions and visits of local luxury retailers in Maastricht, students will learn how the luxury industry maintains its aspirational image with consumers even as it sells entry-level products such as sunglasses and accessories to a mainstream audience.

During this course, you will deep dive into technical analysis and take an overarching look at trading. It is not only return that counts, risk has to be taken into account as well, and you will learn all about this during the course.

During this course, students will explore the multiple factors that determine the long-term success of family businesses and have a deeper look at the so-called ‘Silent Power of Family Business’, the DNA, to understand how family culture affects business and management.

The label ‘industry 4.0’ applies loosely to a set of emerging digital technologies that influence the way goods and services are produced and consumed in contemporary societies. This course explores the implications of these different technologies (such as block chain and AI) for the way organisations are managed.

This course was designed for students who are interested in the aid/development sector and in logical models that can be applied to project design. During the course, students will develop their project design, monitoring and evaluation skills as well as their analytical and presentation skills.

The focus of this course lies on leadership, strategy and change in a global business context. During the course, students are confronted with strategic business issues with the aim of developing business knowledge and improving leadership skills to deal with these issues in a more effective and creative way.

This course discusses the key economic policy areas of the European Union (EU) and offers an analysis of the different approaches to regional economic integration throughout the history of the EU. The theory of the economic integration process will also be applied to a business setting. A field trip is included in the course.

This course will teach students how to record business transactions following a double-entry system and how to prepare financial statements—income statements and Balance Sheets similar to the ones reported by famous corporations such as Apple, Google, Microsoft.

During this course, students will look at different categories of AI project failures to better understand what went wrong. This non-technical course is aimed at future data scientists who want to take a cross-disciplinary approach to building their AI solutions that enables them to consider their projects from multiple perspectives.

This course aims to make students financial analysts. During the course, students will learn how to analyse financial statements of two or more corporations (such as Microsoft and Apple) to compare and contrast the performance, liquidity and solvency from the points of view of a manager, banker or shareholder.

All investors – from the largest endowment funds to the smallest retail investors – share similar issues in investing: how to meet their liabilities/goals, how to decide where to invest and how much risk to take. During this course, students will learn how to think about, discuss and formulate solutions to these investment issues.

During this course, you will master derivatives and hedging, and learn how to work with and read financial statements properly. By combining your knowledge of derivatives, hedging and financial statements, you will be able to recommend appropriate actions for problems that companies face on a daily basis.

This course teaches students the analytical skills to study the possible meanings of textual and visual media representations. Through interactive lectures, students also learn concepts and methods to examine what combinations of words and/or visual elements mean in terms of a broader debate in society.

Are you studying, or planning to study, business or finance? Are you interested in understanding the fundamentals of project appraisal or capital budgeting? Would you like to know how to invest in stocks or currencies? If the answer to either of these questions is “yes,” then this is the perfect course for you.

This course provides an introduction to modern monetary theory. During the course, students will examine the balance sheets and transactions that are relevant for understanding modern money, with a focus on the Eurozone. Furthermore, alternative explanations are brought forward that include, among others, the idea that governments spend first and collect taxes later.

Many companies have access to mountains of data and increasingly recognise the importance of turning these data into insights. This development explains the growing popularity of data analytics software such as the open-source programming environment R.