Our courses

The focus of this course lies on leadership, strategy and change in a global business context. During the course, students are confronted with strategic business issues with the aim of developing business knowledge and improving leadership skills to deal with these issues in a more effective and creative way.

During this course, students will explore the multiple factors that determine the long-term success of family businesses and have a deeper look at the so-called ‘Silent Power of Family Business’, the DNA, to understand how family culture affects business and management.

The scale and speed at which innovative business models are transforming industry landscapes today is unprecedented. During this interactive course, students will look into the challenge of business model innovation and trends such as the rise of Corporate Social Responsibility.

During this interactive online course, students will focus on the psychological part of marketing to understand what the effect is on the stimuli. What triggers us to buy or to ignore although we are the right target group? What is the effect of social media and how do we form attitudes towards brands?

This course teaches students the analytical skills to study the possible meanings of textual and visual media representations. Through interactive lectures, students also learn concepts and methods to examine what combinations of words and/or visual elements mean in terms of a broader debate in society.

Many companies have access to mountains of data and increasingly recognise the importance of turning these data into insights. This development explains the growing popularity of data analytics software such as the open-source programming environment R.

This course teaches students the analytical skills to study the possible meanings of textual and visual media representations. Through interactive lectures, students also learn concepts and methods to examine what combinations of words and/or visual elements mean in terms of a broader debate in society.

All investors – from the largest endowment funds to the smallest retail investors – share similar issues in investing: how to meet their liabilities/goals, how to decide where to invest and how much risk to take. During this course, students will learn how to think about, discuss and formulate solutions to these investment issues.

The focus of this course lies on leadership, strategy and change in a global business context. During the course, students are confronted with strategic business issues with the aim of developing business knowledge and improving leadership skills to deal with these issues in a more effective and creative way.